Privacy Policy

🌙 Introduction

새벽 아우라 In Goryeo, operated by MGIK (Morning Glory In Korea), operates this store and website, including the related information, content, features, tools, products and services offered to you (collectively, the “Services”).

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, process and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us.

If there is a conflict between our Terms & Conditions and this Privacy Policy concerning the collection, processing or disclosure of personal information, this Privacy Policy will apply to those privacy matters.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how your personal information is collected, used and disclosed as described in this Privacy Policy.

🪪 Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or that can reasonably be linked to you or another individual.

Personal information does not include information that has been collected anonymously or properly de-identified so that it cannot reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live and what applicable law permits or requires, we may collect or process the following categories of personal information:

• Contact details: including your name, billing address, shipping address, telephone number and email address.
• Financial information: including payment card information, financial account information, transaction details, payment method and payment confirmation.
• Account information: including username, password, security information, preferences and account settings.
• Transaction information: including products you view, add to your cart, save, purchase, return, exchange or cancel, together with relevant transaction history.
• Communications: including information you provide when contacting us or communicating with Customer Care.
• Device information: including information about your device, browser, network connection, IP address and other unique identifiers.
• Usage information: including information about how and when you access, browse and interact with the Services.

🌐 Sources of Personal Information

We may collect personal information:

• Directly from you, such as when you create an account, make a purchase, use our Services, contact us or otherwise provide information to us.
• Automatically through the Services, including information collected from your device and through cookies and similar technologies.
• From service providers that provide technology, payment, logistics, analytics or other services on our behalf.
• From business partners or other third parties where permitted by applicable law.

✨ How We Use Your Personal Information

Providing and improving our Services

We use personal information to provide the Services, fulfil our contractual obligations, process payments, manage orders, remember preferences, provide account notifications, arrange shipping, process permitted returns or exchanges, maintain customer accounts, enable reviews and provide a more personalised shopping experience.

Marketing and advertising

Where permitted by applicable law and subject to applicable consent requirements, we may use personal information for marketing and promotional purposes, including communications about products, services, offers and other relevant content.

Information may also be used to provide or measure personalised advertising where permitted and in accordance with your privacy and consent choices.

Security and fraud prevention

We may use personal information to authenticate accounts, provide a secure shopping and payment experience and detect, investigate or respond to suspected fraudulent, illegal, dangerous or malicious activity.

Customers are responsible for maintaining the confidentiality of their account credentials and should not share passwords or other access information with unauthorised persons.

Communication and Customer Care

We use personal information to respond to enquiries, provide customer support, manage requests and maintain our commercial relationship with you.

Legal and regulatory purposes

We may process personal information where reasonably necessary to comply with applicable laws, valid legal proceedings, requests from competent authorities, dispute resolution, legal claims or the investigation and enforcement of our terms and policies.

🤝 How We Disclose Personal Information

In appropriate circumstances and for legitimate purposes, personal information may be disclosed:

• To Shopify and service providers that assist us with technology, payment processing, analytics, Customer Care, cloud storage, order management, fulfilment and shipping.
• To business and marketing partners where necessary to provide relevant services or advertising and where permitted by applicable law and your privacy choices.
• When you direct, request or consent to disclosure, including when information is necessary to deliver a product or provide an integrated third-party service.
• Within our corporate organisation or with affiliated entities where appropriate.
• In connection with legitimate corporate transactions or where necessary to comply with legal obligations, enforce our policies, prevent fraud, or protect our Services, rights, customers or other persons.

🍪 Cookies & Privacy Choices

Our website uses cookies and similar technologies for purposes such as providing essential website functionality, remembering preferences, understanding website usage and, where permitted, personalisation, analytics and advertising.

Where required, you can accept, reject or manage non-essential technologies through the cookie and privacy controls displayed on our website.

Your available options may vary depending on your location and the privacy laws applicable to you.

Where available, you may also use our Data Sharing Opt-Out page to exercise applicable choices concerning data sharing or targeted advertising.

🔗 Third-Party Websites & Services

The Services may contain links to websites, social networks, applications or other online platforms operated by third parties.

If you follow a link to a service that is not operated or controlled by us, we encourage you to review that third party's privacy, security and other applicable policies.

We are not responsible for the privacy or security practices of independent third-party services.

Information voluntarily shared in public or semi-public spaces, including third-party social media platforms, may also be visible to other users.

🧒 Children's Privacy

We do not knowingly collect personal information from children in circumstances prohibited by applicable law.

Age requirements concerning the use of online services, creation of accounts, consent to data processing and purchases may vary according to the customer's jurisdiction and the type of product or service involved.

If you are a parent or legal guardian and believe that a child has provided personal information in circumstances where such processing is not permitted, please contact us so that we can review the matter and take appropriate action.

We do not knowingly sell or share the personal information of persons under 16 for purposes treated as a “sale” or “sharing” under applicable privacy legislation.

🔐 Security & Retention

We use reasonable organisational, technical and operational measures intended to protect personal information.

However, no security system or method of transmission can be guaranteed to be completely secure. You should therefore avoid transmitting sensitive or confidential information through inappropriate or unsecured channels.

We retain personal information for periods determined by factors including the need to maintain accounts, provide Services, fulfil transactions, comply with legal and regulatory obligations, resolve disputes, prevent fraud and enforce applicable agreements and policies.

⚖️ Your Privacy Rights & Choices

Depending on where you live and the applicable law, you may have some or all of the following rights regarding your personal information:

• Access: requesting access to personal information we hold about you.
• Deletion: requesting deletion of personal information where applicable.
• Correction: requesting correction of inaccurate personal information.
• Data portability: requesting a copy of certain personal information or its transfer where applicable.
• Opt-out rights: where applicable, objecting to certain uses involving the sale or sharing of personal information, targeted advertising or similar processing.
• Communication preferences: opting out of promotional communications using the unsubscribe mechanism provided in those communications.

Opting out of promotional communications does not prevent us from sending necessary non-promotional communications relating to your account, transactions, purchases or Services.

Privacy rights are not absolute and may be subject to conditions, limitations and exceptions under applicable law.

🇪🇺 EEA, United Kingdom & Switzerland

Where applicable under the data protection laws of the European Economic Area, United Kingdom or Switzerland, you may also have additional rights, including:

• Right to object to or restrict processing for certain purposes.
• Right to withdraw consent where processing is based on consent.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Where processing is necessary to perform a contract with you, comply with a legal obligation, pursue applicable legitimate interests or is otherwise authorised by applicable law, the relevant legal basis will apply according to the circumstances and applicable data protection requirements.

Where consent is required — including for certain non-essential cookies, technologies or personalised advertising — processing will be based on consent and you may withdraw that consent through the available privacy controls.

📨 Exercising Your Rights

You may exercise applicable privacy rights using the privacy options provided through the Services or by contacting us using the details provided below.

We may need to verify your identity before processing a request where permitted or required by law.

Where applicable, an authorised representative may submit a request on your behalf. We may require appropriate evidence of that authorisation and may also need to verify your identity directly.

We will respond to valid requests within the period required by applicable law.

We will not unlawfully discriminate against you for exercising your applicable privacy rights.

📢 Complaints

If you have concerns about how we process your personal information, please contact us using the information provided below so that we can review your concerns.

Depending on where you live, you may also have the right to lodge a complaint with, or seek review by, the competent data protection authority in your jurisdiction.

🌏 International Data Transfers

Because we operate internationally and use international technology, payment, logistics and service providers, personal information may be transferred, stored or processed outside the country in which you reside.

Where personal information is transferred outside the European Economic Area or United Kingdom and applicable law requires transfer safeguards, recognised mechanisms such as adequacy decisions, Standard Contractual Clauses or equivalent lawful transfer mechanisms may be used as appropriate.

🔄 Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our Services, business practices, technology, legal requirements or regulatory obligations.

When this Privacy Policy is updated, the revised version will be published on this website and the “Last updated” date will be amended. Additional notice will be provided where required by applicable law.